Unnasch Studio : Global Brand Strategy and Identity Development,
with a focus on premium brands and the built environment.
UNNASCH
STUDIO
Shaping Tomorrow’s Identity
Can you imagine?
Unnasch Studio
by Melanie Unnasch
Meine Arbeit widmet sich dem Noch-Nicht – dem Moment, in dem Ideen entstehen und Kontur gewinnen, Brand oder Place ID entwickelt und Möglichkeiten zu Wirklichkeiten werden.
Spaces We Are – The Spacemaking Framework
Every country has places that just work. Where people connect and feel like they belong. We spend our years ensuring there are more of them—scaling our system of identity-driven places from single buildings to whole cities and regions. By the people, for the people. Von Housen — Spaces We Are is the proprietary Spacemaking Framework developed by Unnasch Studio, bridging the gap between radical strategic vision and immersive reality. At our core lies one defining statement: Resonance.
Farm Old Vineyards
Placemaking / The Farm
Friedenstein Foundation Gotha
Museum Identity / Culture Change Blueprint / Playbook
Co-Creations: In Alliance with Thuringian State Agency
In commission of the German Federal Government, the Friedenstein Foundation Gotha is digitizing its world-famous collections, establishing itself as Germany’s national competence center for collection digitization. This historic milestone demands far more than just IT infrastructure—it is a profound transformation of culture and overall identity. The resulting processes and tools serve as a comprehensive playbook for other institutions, providing a systemic, actionable blueprint that can be scaled across the entire cultural landscape.
Kaufmannskirche
Place Identity / The Church
Bosch eFacade
Corporate/Brand Identity / Go-to-Market
Co-Creations: Energy facades – Electrifying Architecture
With the Bosch eFacade, we have invented a completely new building typology—one that did not exist before. It breaks down the traditional boundaries between pure structural engineering and electrical infrastructure. By fusing aesthetic facade architecture with a fully integrated, intelligent solar energy system into a single entity, we are not merely changing the appearance of buildings—we are redefining how the world powers its future: Green.
J. A. Topf & Söhne
Place Identity / The Admonition Project
Zeitgeist Group
Brand Ecosystem and Identity / Go-to-Market
Co-Creations: Zeitgeist Group
Zeitgeist Buildings, Zeitgeist Estates, Zeitgeist Group: We are responsible for the energy we bring into this space.
Zughafen – Cultural hub
Place Identity / The Yard Project
Code Gaia
PMI / Brand Identity / Go-to-Market
Co-Creations: Code Gaia – The beautiful Soul of Digital Clean Tech
Redefining the identity of compliance in alliance with Liganova Group to create an irreplaceable, scalable asset that inspires, surprises, and commands market leadership. The integration of this SaaS entity validates Liganova’s commitment to transforming physical retail spaces into measurably sustainable experiences, a strategic evolution specificially manifested through the integrated development of the Liganova Green Gen initiative.
Kontor
Place Identity / The Warehouse Project
Beyond Space
Built Ecosystem / Future-Platform
Co-Creations: Liganova x Handelsblatt
Redefining the identity of retail in alliance with Liganova Group and Handelsblatt Group to create a global leading ecosystem of shakers and decision-makers, bringing to life a new typology of phygital space. As a scalable B2B platform, this space channels collective intelligence shaping the future of retail. Industry has mastered brand identity. The next frontier is place identity. It translates the DNA of a brand into places people can belong to — beyond retail.